Keyword analysis research should be a primary tool you use in your internet marketing business. Without the right keywords, you might as well be selling bags of sand in the desert. You need a system to be able to find the right keywords, and then determine if these keywords will pull in the highly targeted website traffic you need.
Keyword analysis is the life blood of search engine optimization (SEO). Using only a web browser you can now access powerful tools available free online to help you in this endeavor. Keyword analysis should be the cornerstone of all on-page and off-page optimization strategies. Do not get caught optimizing your site "in the dark".
A keyword analysis will give you a list of about 10 of the best words and phrases to bring you targeted leads. These keywords will be used in your title tags, meta tags, body text and more. A professional analysis will also be of great value when creating pay per click campaigns and writing articles and press releases to promote your website.
These tools also allow you to check the keyword density for any content you intend to put on your website. This is vital as websites which have a high keyword density ' normally over 2% - are seen as using keyword stuffing. Doing this can have an adverse effect on a website's rankings as a site with too many keywords is not seen as a quality site.
There are many ways to find an effective keyword, in fact, there are a number of research tools out there designed to give you the best keywords for your webpage. It is very wise to use tons of long-tail keywords. Long tail keywords are keywords with 3 or more words in the phrase. An example of a short keyword phrase is "traveling tips". An example of a long-tail keyword is "European traveling tips".
It is also important to analyze your keywords to avoid getting into keyword stuffing unintentionally. There are times when web marketers do keyword stuffing without knowing it. But intentional or unintentional, web marketers doing keyword stuffing still get penalized.
Do not choose keywords merely because they have a high PPC. Most high PPC keywords do not stay high forever. Also, every 'get-rich-quick' Webmaster is targeting those keywords, so there will be lots of competition from established players and you'll be buried in the results.
There are many different tools you can use to do keyword analysis research. Some are free and some require a fee. They all will help you drive traffic to your site. The key to web traffic is in the keywords, it is important to know how keywords work and the best way to do that is with a keyword selector tool.
Your ideal keyword analysis research will be a high search keyword phrase with little competition and these are pretty easy to find if you dig deep enough. There is not much point in targeting a highly searched phrase such as mortgage as you will be up against millions of competing sites.
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